Talent search international: Business Intelligence Specialist -Ciudad de México
Sector – Farmacéutico.
Nuestro cliente:
Nuestro cliente, compañía farmacéutica con I+D propia consolidada, reconocida por el colectivo científico, pacientes y sociedad en general a nivel internacional, precisa incorporar a un Business Intelligence Specialist para acompañar al negocio de la región, en sus diversos ámbitos claves para el negocio.
ROLE
- The Business Intelligence Specialist interfaces with Marketing, Finance and is responsible for the appropriate analyses of internal and external data that provide stakeholders with a deep understanding of across the region for: Market Performance-Marketing Effectiveness-Promotional Targeting-Market Landscapes-Customer insights
- Forecasting of in line and new product or indication launches.
- The Manager is responsible for all of the brands in a therapeutic area. He/she assures the quality and actionability of brand analytics and offers strategic business insights both at the brand and category level.
- The Manager also drives the Brand Analytics function by developing internal capabilities (i.e., data development, analytical tools and BI automation), and external vendor knowledge and engage.
FUNCTIONS
BUSINESS REPORTING AND RESEARCH
- Guides the process to monitor market performance of brands.
- Develops comprehensive business reports to satisfy information needs of key stakeholders (e.g., Brand tracking, etc.)
- Evaluates opportunities for standard business reporting to deliver high level views of performance to internal stakeholders.
- Monitors and evaluates sources of change in historical trends.
- Leads periodic business reviews to convey market performance to key stakeholders.
MARKETING EFFECTIVENESS
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- Guides the development of syndicated data-based metrics to measure promotional effectiveness
- Translates KPIs into measurable analysis of internal and external data.
- Develops methods to evaluate SG&A Effectiveness
- Program ROI, Program Metrics, Marketing Mix Modeling, etc.
- Leads the process to translate customer segmentation into promotional planning.
- Targeting, message flow, promotional sequencing, etc.
- Recommends appropriate data and analysis for evaluating promotional effectiveness
- Speaker programs.
- Analysis of digital campaigns
- Leads periodic meetings with key Marketing and Sales executives to review marketing program effectiveness, segment performance and personal promotion metrics.
THERAPEUTIC CATEGORY KNOWLEDGE
- Leads the development Patient and HCP landscape overviews
- Guides market research work, patient flow models, therapeutic category landscapes, etc.
- Periodically reviews current category knowledge, patient behavior and HCP prescribing habits with key stakeholders
- Develops ad-hoc analyses to answer questions about the marketing environment and competitors.
FORECASTING & PRICING
- Completes forecasts and commercial assessments for in line and new products or new market access scenarios in public or private sectors
- Responsible for assessing price increases for in line and new products annually based on data, trends and market landscape for private and public sectors
- Leverages internal sources as well as external experts in order to develop strong understanding of various markets.
- Works closely with marketing, medical, regulatory, and finance to develop assumptions for new products or on market products in order to complete commercial assessment for input to business cases
- Responsible for company, annual budget, quarterly and long-term planning processes.
REQUIRED TRAINING
- 3+ years pharmaceutical industry experience in a commercial, financial or scientific role with specific experience liaising with Commercial Leadership around forecasting scenarios
- MBA (or MA in Economics or Math) preferred
- Basic understanding of standard pharmaceutical audits and data sources.
- Experience working with advanced audit data sources.
- Strong Financial background, including financial reporting and P&L assessments
- Experience in Commercial Assessments
- Ability to create and manipulate various financial forecasting models.
REQUIRED EXPERIENCE
- Bachelor’s Degree, preferrably in Business, Finance, Economics, Science or other with analytical background.
- 5+ years of experience in a financial or analytical role with responsibility for active communication to ma
- 3+ years of forecasting and/or business/pricing/commercial analysis experience, specifically playing a lead role and guiding and influencing decision-making.
- A related higher degree combined with above experience will also be considered.
- Advanced knowledge of Microsoft Excel and Microsoft Powepoint.
- Knowledge of marketing research and how to utilize for business insights and forecasting purposes
- Strong verbal and written communication skills.
- Strong Analytic background and the ability to clearly articulate complex analyses
- Thrive in a dynamic and – at times – hectic environment with short deadlines
- Fluent in Spanish and Must be proficient in English
LA COMPAÑÍA OFRECE PAQUETE RETRIBUTIVO INTERESANTE Y DESARROLLO PROFESIONAL.
Interesados inscríbanse en la oferta publicada en:
Ref 214 Business Intelligence Specialist o bien contacte con: emma@closestpartner.eu
